sara wedeman

During the course of her 25-year career, Sara Wedeman has been a clinical psychologist, a banker, a researcher, a writer and consultant. She has:

Run her own successful consulting firm;

Former principal of the Center for Applied Research;
Led the Research Division of CoreStates Financial Corporation (now Wachovia Corporation);

Practiced as a clinical psychologist at the University of Pennsylvania and in private practice.

Sara holds a Ph.D. in Professional Psychology from the University of Pennsylvania, Masters' degrees from the University of Pennsylvania and Bryn Mawr College, and a B.A. from Swarthmore College as well as a certificate in Business Administration from the Wharton Graduate School.

She is very interested in emerging technologies, particularly the social aspects of their adoption and use. An expert at working with and making sense of quantitative data, Sara is equally skilled at grasping the subtleties of personality and organizational culture. Her unique professional background, together with her extensive overseas experience, enable Sara to see and sense things others do not. Thus, she helps clients craft novel and effective strategies, while remaining true to their identities and aspirations. She particularly enjoys working with clients on emerging issues, where innovation is not an option but a necessity.

You can read more of Sara's thoughts at her blog or her earlier site, Economic Psychology, where she posts some of her insights on behavioral economics.

Recently, Sara appeared on an NBC4 report by Denise Nakano, entitled "Spender or Saver." Sara discussed the role of brain chemistry in driving behavior and suggested ways to "train your brain" to gain more control of your spending and saving.